Working alongside the team at Black Rhino Creative, I was brought on to create a new title sequence and visual identity for Postcards From…. Inspired by vintage travel postcards, airmail envelopes, and souvenir graphics, the new branding gives the show a playful sense of movement and adventure.

I photographed host Christa Couture in the studio before illustrating a custom wordmark inspired by classic travel typography. The bold lettering, bright colour palette, and layered paper textures give the title a handmade feel while still being clean enough to animate and adapt across different formats.

The artwork was designed to work beyond the opening sequence, carrying through to promotional graphics, social media, and title cards for AMI's website and streaming app.

The finished identity feels colourful, optimistic, and a little nostalgic. Most importantly, it reflects Christa's personality and sets the tone before each new destination.